Atlanta Region AICP Awards
Sponsor Reel
VFX & live-action with model/improv artist in-studio using green screen, props, exteriors handheld, fight scenes, slasher cuts and fake blood.
Marion Laney, Director of Photography, led the production team delivering live-action scenes on both studio green screen and with handheld camera for the AICP’s eagerly awaited 2016 “AICP Sponsor Reel”. Client Artifact Design, in concepting the heavy VFX and animation driven promo, selected Producer Dana Popoff of ideaWercs and DP Marion Laney to produce and deliver the live action material needed by the Artifact staff.
Utilizing UHD, digital green screen covering floor to ceiling frames, varied shutter angles and off-speed frame-rates for effect, dramatic lighting, and “CSI” photography delivering a palate spurring on the free flow of creativity by Artifact’s VFX artists. Marion created images designed to be extremely manipulated, “extreme graded” and hard hitting.
All this was accomplished on a very short turnaround, a very tight budget, but on-time and enthusiastically received by an audience of advertising and media pros.
Editorial: Artifact Design
Production: ideaWercs (Popoff Enterprises, inc)