Bridgestone Golf Tidbits

Longtime client, Bridgestone Golf, direct & via agency Nelson Creative, continue Marion’s multi-year association with their PGA celebrity golfers and spokespersons, “FedEx Cup” winner Brandt Snedeker, “Players” winner Matt Kuchar, golf legends Fred Couples, Davis Love lll, Nick Price, Lee Trevino and CBS/Golf Channel David Feherty in addition to LPGA pros Paula Creamer, Ai Muyazato, Karrie Webb, Chie Arimura and Hee Kyung Seo for their web/social media campaigns.

Marion Laney, Director of Photography/Director, led the production team delivering dozens of national/international web based videos yearly for the clients Director of Marketing and various division heads focused on “ball”, “club” and “factory”.

 

These finished videos of the “B330”, “E-Series” “Lady” ball and “J” clubs plus technologies like “Slip-Res” leverage for the Bridgestone brand the value ensconced in each of their Pro spokespersons who use these products in pressure filled competition every week on tour.

 

Utilizing a combination of pre-set/lit locations, GREEN SCREEN, tournament driving ranges, tour-bus labs, player homes and on-the-fly opportunities Marion fits the shots to the players schedules. From the PGA guys to the women’s LPGA players of varied nationalities (Korean, Japanese, USA), Marion handles each circumstance with tact and skill to secure varied video clips to ensure continued extra value added to the budgets bottom-line.

Projects generally must be configured for USA, Japanese, UK and Australian delivery.

Editorial: ideaWercs

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