FINISHED PACKAGING
As Photographed
Re-Imagining an
Ice Cream Brand
The Challenge:
Refreshing a premium / Chef driven Ice Cream Brand’s packaging photography while retaining their hand-crafted and adult focus.
The Solution:
COO and design guru Nicki Schroeder, of High Road Ice Cream, tasked Marion Laney to focus his still photography and lighting skills on the real life ingredients and region specific props to interactively design their new pint package wraps.
Marion Laney, Director of Photography/Still Photographer brought on-site his team of lighting and Lightroom/Photoshop experts. Over two days coffee was spilt, beans were dropped, caramel was smeared/drizzled and many laughs, oh’s and ah’s were generated. The finished package designs were just what was envisioned and are now in the dairy aisle of you local supermarket.
Shot on Canon large format sensor 5DS camera and Zeiss Lenses.
Photo Editing: ideaWercs/Popoff Enterprises, inc.